Believe is a mental health initiative created by Sam Frost and her sister Kristine. Our ultimate goal with this site is to shine some much needed light on mental health and pave our way together with you through the darkness, so that we may all become the best versions of ourselves.

We believe in the power and strength of sisterhood, where we encourage women and young girls to stand side by side and build each other up with support, kindness and acceptance. This website is a safe digital home for you, to connect, inspire, educate and provide guidance to all of you who may be suffering. No matter how lonely it feels sometimes, always remember you are never alone.

We look forward to growing, learning and supporting each other every step of the way.



In this section, we have written about some of the biggest emotional challenges of our time. Our hope is that you will come to not only better understand yourself – if you relate to any of these challenges – but also the people in your life who might be suffering. In this way, you will be empowered to notice the signs in either yourself or someone else, and take action before it truly takes hold and becomes detrimental.


Featured Story

These stories have been sent to us from our lovely readers. We hope that these heartfelt words can show you that you’re not alone in your experience; that no matter what you’re going through, someone else — somewhere else — is probably going through the same thing. If you would like to share a story with us, click here:


Sarah’s Story

I never really understood what anxiety was or the effects it has on everyday life until I was diagnosed with cancer. At 27, I was overseas in Europe and I noticed a lump in my right breast. When I returned from overseas I had it checked out by my GP. I didn’t have a family history of breast cancer and given my age thought it couldn’t be cancer.